Resume & Recommendations
Christine Beech, Board President | Salt & Light Partners
“Robin led the development of our organizational communications strategy for our inaugural gala so successfully that we immediately asked her to continue in that role the following year for the subsequent annual gala.
She took the time to learn our stories, understand the goals, and discuss our thoughts around donor engagement. Armed with that knowledge, she expertly crafted our messaging, executed the social media campaign, and managed all aspects of communication the night of the event.
She concurrently led a team of over 50 day-of volunteers in myriad roles to ensure a successful gala, lauded by many attendees as “the best gala they had ever attended.” We also received a shower of comments in the following weeks noting the excellent execution of the event.
We would unequivocally recommend working with Robin on any communications project. ”
Kathleen Harrington, Interim Executive Director | Rochester Downtown Alliance
“After working with Robin on another project in our community, I contracted her to revise our organization’s disjointed, outdated website. Though I expected she would accomplish this revision skillfully, the outcome of her work has exceeded my expectations.
Constrained by RDA’s budget and timeline, Robin set about to revise downtownrochestermn.com with our existing content management system. She listened to my team’s vision for the website’s functionality, drafted a plan and site map, reorganized and recreated content for every page on the site, collaborated with our site vendor to create new templates and tools, and left us with site management tips and steps to consider for “what’s next.” In three short months, Robin updated the entire website, ensuring that it functions as an effective marketing tool for the downtown businesses we represent.
In addition to being a skilled communicator, Robin is congenial, respectful, and reliable––a trusted team member and leader. I enthusiastically recommend Robin for any communications project. You won’t regret engaging her in your work.”
Suzanne Lagerwaard, Former Principal | Rochester Central Lutheran School
“In addition to expertly managing the school’s daily communication and marketing needs, Robin had some notable accomplishments at RCLS.
She developed marketing tools that clearly outlined an RCLS education in a manner that parents could appreciate so that they could imagine the school for their families. Robin’s effective communication and marketing strategy transformed the school’s image in Rochester and quickly expanded enrollment.
She developed and directed an annual enrollment experience that was accessible and efficient and then provided regular follow-up communication to new and existing school families, providing detailed information to begin the start of a new school year. Robin truly professionalized our entire enrollment process.
During the Covid-19 pandemic, Robin’s ability to transparently communicate the purposes and the actions for our Covid plan immediately cultivated trust at all levels of the school community and built a sense of security during a time filled with uncertainty.
As we constructed the school’s five-year strategic plan, Robin developed an astute survey to encourage stakeholders to weigh in on their hopes and dreams on all levels of the organization. She then analyzed the data and sharpened the discussion by conducting several focus groups. Altogether, Robin’s exceptional ability to synthesize and communicate information regarding the school’s operations, performance and strategic direction created a climate of excitement for the future and a desire to collectively work the plan.
Bottom line…Robin is an amazing communicator!”